3-2-1 Penguins! is a sci-fi computer-animated children's television series, initially launched on November 14, 2000 as a direct-to-video episode. The series was originally produced direct-to-video similar to the Big Idea Entertainment's flagship title, VeggieTales, with videos released between 2000 and 2003. The direct-to-video series held the top spot on the Soundscan kid video sales charts for its first 18 weeks of release, was the #1 seller on Christian Booksellers Association's video list in 2001, and had sold 1.5 million videos as of February 2009.
The 3-2-1 Penguins television series appeared on the Qubo blocks on NBC, Ion Television and Telemundo as well as the Qubo channel. It ran for three seasons with the first season consisting entirely of television broadcasts of the six original home videos. 3-2-1 Penguins continued in reruns until 2014. The series was a top-ranked show on NBC's Qubo Saturday morning kids block in 2008.